IDM Creative Data Academy

I have come across data analysis during my degree and I was thinking about learning more about it, as it all seemed very interesting. However, I had no idea how interesting it can get before spending three amazing days in London at the Institute of Direct and Digital Marketing and taking part in their Creative Data Academy.

This course provided me an insight into how data analysis is used in marketing and why this is important when thinking about the whole marketing process. The three days were filled with talks and workshops from different companies, such as The Economist, RAPP, REaD Group, Direct Recruitment or Model Citizens, which helped me see the bigger picture, what jobs are available and what set of skills are needed when applying for a job in this area.

It also got my thinking about me as a customer. I value my privacy and most of the time I do not want to give away my data. However, I understand now how data can be used and I have become more open when providing certain information, if I trust the company.

This was also a great opportunity for me to meet new people with similar ideas and aspirations, people that I will hopefully meet again along my career path.

I believe that IDM Creative Data Academy was a ‘must’ for me in order to understand what I want to do after I graduate. Maybe I do not have a clear path or goal in mind, but I do know which areas to explore and what skills I should start developing.



Internship, Robogals and Code Plus

I have 2 months left of my second year and I can say that I have enjoyed this year, even if it has been quite busy and it has forced me to prioritize a few things.

I started this academic year after a great Summer and with an increased knowledge about digital literacies and my online presence. Being a digital skills assistant was a great opportunity for me to challenge my research and presentation skills. After looking into digital literacies a bit more, I used tools such as VideoScribe and PowToon to help me present the findings. You can see the outcome in my Pathbrite portofolio.

A new academic year also means a new year for Robogals: new volunteers, events and workshops. In my opinion, it has been an eventful and successful year for us. We had a strong presence at Bunfight in Freshers’ Week which resulted in new volunteers (some actually joined the committee this year) and we have managed to run 10 workshops since October. One of these was a workshop at the Southampton Science and Engineering Festival, during which we managed to introduce programming to more than 50 kids. Another important event for us was the AGM. We had to elect a new committee and I have decided to stay on the committee for another year, as a president this time, and I am really looking forward to it.

Being involved with Robogals showed me the fun side of teaching and, at the beginning of the year, I decided to join a similar project, Code Plus. At Code Plus, we run weekly workshops to encourage kids to learn programming by helping them complete coding puzzles using Code Kingdoms,, Scratch or Code Academy. As I really liked the project, I have also joined the committee as a session manager and I am now in charge of the bookings for each session.

This year, I have also decided to try archery. I discovered that I really enjoy it and it helps me relax and clear my mind. However, because this has been quite a busy year, I have decided to not continue with archery for now, but I will hopefully come back to it at some point.


Just get started!


I am Andra, a second year Computer Science student at the University of Southampton and a digital skills assistant at the same institution.

As most people that I know when you say Computer Science you think about programming. And I did the same until recently. I think data is quite valuable (and more interesting) these days and I am aiming to end up being a data analyst.

As a digital skills assistant I have discovered that digital literacies are a really interesting topic and many of my post will be related to that.

Another big part of my life is occupied by Robogals Southampton where I am the current training manager. Have a look at what we do here Robogals Southampton or here Lego Day 2015 and let’s inspire people!

Computer Science student. Digital skills assistant. Robogals Southampton training manager. Game of Thrones, Sherlock and Gotham lover